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BOSTON-A meeting last week between executives of Fidelity Investments and Arnold Worldwide could lead to a shift of advertising from Fidelity roster shops to Arnold, sources said.
Arnold recently added Fidelity Web work [Adweek, Feb. 26], and shop chairman Ed Eskandarian and president Fran Kelly want to leverage that relationship—and their ties to client svp/marketing Beth Pasciucco—into more business, sources said.
Agency executives have on several occasions, including last week’s meeting, discussed ways to apply the shop’s “brand-essence” philosophy to Fidelity in a “broader context than just interactive,” said one executive.
To win the business, Arnold must unseat roster shops Hill, Holliday, Connors, Cosmopulos, Boston, and Gotham, New York, which handle Fidelity’s retail advertising and promotions for its Powerstreet online trading service, respectively.
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