Arnold In Divx Hunt

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NEW YORK-Circuit City Stores is in the final stages of a search for an ad agency to introduce a new technology that could revolutionize the home video rental market.
Sources pegged spending on the account at upward of $50 million. One source said the budget could reach as high as $100 million.
Four shops are scheduled to make final presentations to the client today. They are Arnold Communications in Boston and Bozell Worldwide, Kirshenbaum Bond & Partners and Angotti, Thomas, Hedge, all in New York, according to consultant Steve Liebmann of S.




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