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Arch Rivalry

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Both Leo Burnett and DDB Needham have been asked to pitch successors to "My McDonald's." What's really at stake is the leadership position on the fast-food chain's $600 million U.S. account, sources said. See story on page 6.

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Appetizer Course
Red Lobster Will Sample Creative Work
After hearing presentations from six finalists, Red Lobster is testing
campaign ideas from three shops: Euro RSCG Tatham in Chicago and Grey Advertising and Deutsch, both in New York. One will be picked to handle the creative portion of its $90 million account. See National News on page 33.

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Mass
appeal
Euro RSCG Tatham, known for its work on packaged goods products, now will work for a retailer that sells such
products in bulk. The agency will handle creative work for Sam's Club, a chain owned by mass merchandiser Wal-Mart.
(See page 2)
HIGH FIVE AT
MARTIN/WILLIAMS
Management of the advertising unit of Martin/Williams in Minneapolis has been turned over to a team of five executives as chairman Dave Floren and president Tom Weyl concentrate their efforts on directing the
agency's holding
company parent.
(See page 3)
turning up
the burners
In preparation for deregulation of the energy industry,
utilities are facing up to the need for strong brand images. Peoples Energy Corp. next month will join the trend, launching a review of its account, now with Foote,
Cone & Belding.
(See page 3)
Lion roars
A TV spot for Harley-Davidson, which
was created by Carmichael Lynch, won a Gold Lion last week at the Cannes International Advertising Festival. (See National News on page 33)
DEMON alcohol?
The liquor advertising controversy has spurred infighting
at the FCC. In "Dossier D.C.," Nora FitzGerald reports that FCC chairman Reed Hundt wants to regulate televised liquor ads, while two commissioners, Rochelle Chong and James Quello, claim alcohol ads are the FTC's concern. The battle over the bottle has gone public.
(See page 18)