Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — AOL Time Warner Inc. and Sony Corp. have restarted talks about selling Columbia House, their jointly owned music and video direct-marketing club, to Bertelsmann AG, parent of Columbia’s main rival, BMG Direct, Wednesday’s Wall Street Journal reported.
If completed, the deal would combine the No. 1 and No. 2 music clubs in the U.S., creating a direct-marketing powerhouse.
Under one scenario being discussed, Bertelsmann would pay cash for about 80% of Columbia House.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in