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As an ad medium, America Online has struggled to compete with rivals Yahoo! and Microsoft’s MSN. But nine-month AOL Me-dia Networks president Michael J. Kelly declares the Time Warner unit has turned the corner—and some advertisers and agencies agree.
Last week, Kelly outlined his plan to make AOL “the easiest Internet company to work with.” It includes stripping away some internal walls that had made complex deals difficult for advertisers to tackle (mostly done), improving internal measurement systems (coming next month) and getting further distribution for AOL’s properties on the Internet (rolling out incrementally).
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