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NEW YORK America Online tomorrow breaks a campaign that asks, “Want a better Internet?” in an effort to position the Time Warner online service as being on the consumer’s side.
Spending on the push is estimated at $30 million in the fourth quarter, sources said.
The print portion, which starts as double-page spreads in The New York Times, The Wall Street Journal and The Washington Post, emphasizes eight commitments AOL is making to its members. Among the promises: protect members from online threats, safeguard children and innovate.
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