Anti-smoking Ads To Air On Super Bowl

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The American Legacy Foundation, the anti-smoking group, plans to air two new ads on the Super Bowl XXXV TV broadcast.

The spots, from Arnold Worldwide, are titled “Electrolarynx” and “46 Years Old” and are designed to remind viewers that tobacco industry claims notwithstanding, tobacco products are still addictive and deadly, the foundation said.

The commercials are not part of the familiar “Truth” campaign, a grim reminder about tobacco-related deaths, but seek to broaden the image of the Washington, D.C.-based



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in