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Re/Max Awards Creative Duties to Richardson, Myers & Donofrio
ATLANTA–Richardson, Myers & Donofrio is on a real estate roll.
Following a $15 million bump for National Association of Realtors’ media buys, Richardson, Myers & Donofrio has been named creative agency for the $30 million Re/Max International advertising account, previously handled in-house.
The Baltimore agency will develop an ad campaign to break in first-quarter 2001 for Re/Max’s global real estate system.
Re/Max president Daryl Jesperson said 16 requests for proposals were sent out in January.
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