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LOS ANGELES Carl’s Jr. is ending its relationship with Anita Santiago Advertising, said a client representative.
The independent agency in Santa Monica, Calif., had handled Hispanic advertising for the fast-food chain for eight years, and was responsible for creative and media. Carl’s Jr., a subsidiary of CKE Restaurants, has spent more than $1 million in recent years on ads targeting the Hispanic community, although Nielsen Monitor-Plus recorded no spending for 2003.
“We think they did a good job, but our creative was going in a different direction,” said Christie Cooney, a representative for the Carpinteria, Calif.-based
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