SAN FRANCISCO American Express has launched a program to offer free music downloads on MSN Music to its U.S. card members.
For every 10 songs purchased with an AmEx credit card or the company's Blue or Delta SkyMiles cards, consumers will receive a free tune. Also, anyone who applies for a Blue card or Blue Cash from the New York-based financial services marketer from a link on MSN Music will be eligible for 10 free downloads, upon approval of the card.
As a part of the package, AmEx and MSN have unveiled "In the Mix" (music.msn.com/inthemix), a co-branded hub where people can read music news, watch videos and check out artist playlists.
Terms of the deal were not disclosed.