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Goodby, Silverstein & Partners comically plays on people’s fear of the unknown in a new TV campaign for Ameritech.
After seeing the work, parent SBC Communications expanded the campaign nationally to include its Pacific Bell and Southwestern Bell brands.
The new work focuses on Ameri-tech’s reliability to tout its local phone service. Regulators are expected to allow long-distance firms to compete for local service in all of SBC’s market areas by next year. In exchange, SBC will be able to start selling long-distance service.
The ads treat the new rivals as interlopers whose performance is unknown and untested.
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