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APL’s TV Spots Promote New Call Screener, Quieter Dinnertimes
By Trevor Jensen
CHICAGO–Acknowledging one of its chief sales techniques can be
a major annoyance, Ameritech in mid-October launches a TV campaign behind a product it will sell to block unwanted calls from telemarketers.
The TV spots, created by lead Ameritech shop Ammirati Puris Lintas here suggest that unwanted calls–including those from telecommunications companies–can derail, if not destroy, precious family moments. The product spots acknowledge “the absence of telecommunications will also be well-received” at certain times, said Brad Brinegar, president of APL Chicago.
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