Ameritech Launches The 'Greeting Call' | Adweek Ameritech Launches The 'Greeting Call' | Adweek
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Ameritech Launches The 'Greeting Call'

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CHICAGO - Ameritech has taken a new approach to holiday telephone calling this year by marketing a different way to extend personal greetings - the Greeting Call. The Greeting Call concept builds on the tradition of extending holiday greetings with a card. Ameritech introduced the Greeting Call with a promotional campaign - including TV, radio, billboards and in -store displays - last Friday in Chicago, Milwaukee, Detroit, Indianapolis, Cleveland, Green Bay, Wisc., and Madison, Wisc. Tatham Euro RSCG/Chicago created the campaign.
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