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BOSTON — The American Legacy Foundation expects to hire consultancy Pile and Co. to oversee the upcoming review for at least the creative portion of its national anti-smoking account, according to client evp, marketing and communications Chris Cullen.
Cullen will meet with Pile executives in Boston next week and expects to sign a contract at that time, he said.
Legacy must place the account’s creative duties, now handled by Havas’ Arnold in Boston and Maxxcom’s Crispin Porter + Bogusky, Miami, in review next year due to an arrangement with the Washington group’s board to conduct an evaluation every five years.
“Our
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