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AMC is searching for an agency to launch its first “off-channel” ads, the client confirmed.
Sources said contenders for the estimated $5 million advertising assignment include independent shop WestWayne in Atlanta, Havas-owned Mullen in Wenham, Mass., and entertainment specialists AD Lubow of New York and Redtettemer in Philadelphia.
Consultant Linda Ong of Truth Consulting in New York is overseeing the process. Ong referred calls to the client.
Butler, Shine & Stern of Sausalito, Calif., was awarded AMC’s ad duties in February, but only worked with the client for a few months before parting over creative differences, sources said.
The Jericho, N.Y.,
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