Amana Moves Media to Carat

Company Cites Costs in Leaving DDB; Creative Review May Follow
NEW YORK„Carat USA has won the estimated $20 million media buying account of Amana Appliances, the client confirmed.
The account was awarded to the media company›s Chicago office last week after a review of undisclosed agencies.
Amana parted ways in early November with DDB Worldwide, New York, which had handled media and creative duties for the appliance maker.
˜Their services became cost-prohibitive,” said company representative Callista Gould.
˜But their media services were excellent.”
The Iowa-based client has pulled creative duties in-house, but a source said at least part of the creative account will be put into review in the coming months.