Alloy Reports Revenue Jump

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK — Alloy, an online-and-offline Gen Y marketer, reported Wednesday second-quarter revenues of $52 million, up 81 percent from the same period a year earlier.

Earnings before income taxes and acquired intangible asset amortization reached $1.9 million for Alloy in Q2, or 5 cents per diluted share. That compares to a loss in Q2 2001 of $2.4 million or 11 cents per share. Second quarter net income was $538,000 or 1 cent per share, versus a net loss of $7 million or 31 cents per share during the same time a year ago.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in