Alloy Online, a New York-based media and direct marketing company specializing in reaching so-called Generation Y, has formed a partnership with CosmoGIRL! magazine and its companion Web site, Cosmogirl.com.
Alloy will design the site, provide technology tools and host the magazine's online destination using content generated by the CosmoGIRL! editorial team. Additionally, Alloy will provide advertising and marketing services for Cosmogirl.com. The site will go live on August 6. Financial terms were not disclosed.