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Baywatch star Gena Lee Nolin has found a new role to add to her list of credits: Swatch Stores spokesperson.
The actress will appear in a multimillion-dollar ad campaign from Hollywood, Calif.-based ad agency Benenson Janson for the growing retail chain, owned by El Portal Group. The campaign will include print ads, billboards and TV spots, as well as point-of-sale displays and hang tags. It breaks late this month in Las Vegas and Waikiki, Hawaii, and will eventually roll out to Los Angeles and other Swatch Stores cities.
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