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Alabama Power has named three finalists in the review for its $5 million account. They are: Harris Drury Cohen, Fort Lauderdale, Fla.; The Hauser Group, Savannah, Ga.; and Long Haymes Carr, Winston-Salem, N.C.
“We were looking for agencies that had a bunch of retail as well as branding experience,” utility representative Mary Story said earlier in the search.
The Birmingham, Ala.-based utility considered eight Southeast contenders in the semifinals.
Creative incumbent Shepardson, Stern + Kaminsky in New York did not participate.
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