Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Anderson & Lembke in January will break a corporate image campaign repositioning Tenneco, its first work for the client since winning the estimated $30 million ad account in July.
The new advertising will position the automotive and packaging product maker as a supplier of essential but unsung products necessary for modern life.
Three 15-second TV spots, which are in production, will all pose a one-word question. One, “Drive?,” features a woman leaving her house, going into a garage, getting into her car and starting up the engine.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in