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Crispin
Porter& Bogusky
IN THE SPIN CYCLE
Trone Advertising
and another of its spin-offs, Maxim Direct, have won the estimated $5 million account of BuildNet. The developer
of construction
management software is the first client for the new marketing arm of the Greens-boro, N.C., agency.
See page 4.
A FUTURE IN PLASTICS
Loeffler Ketchum Mountjoy has been named agency for
The One Club and Cargill Dow Polymers. The Charlotte, N.C., shop will handle branding for the
latter’s new fiber and plastic product, NatureWorks, which
will begin production at a Minnetonka, Minn.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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