CHICAGO After more than 20 years of agency experience, former Burrell Communications president Mike DeMaio has joined the client side as head of advertising and creative marketing for ZKid Network, according to the company.
DeMaio was most recently a managing director at Burrell in Chicago, a position he held from February 2000 to July 2004. Prior to Burrell, DeMaio had a brief stint at the Creative Alliance in Chicago. Before that, he was president at Eisaman Johns & Laws (later Lois/EJL) in Chicago, helping create campaigns for the Chicagoland and Northwest Indiana Chevy Dealers, Motorola and Neutrogena.
Donald Weisberg said, "It is a coup for ZKid Network to have someone like Mike DeMaio," said ZKid CEO Donald Weisberg in a statement. "His creativity and ideas will position ZKid Network to look outside the box not only as a media content company, but also a company which promotes aggressive and innovative marketing strategies."
The Chicago-based company provides a platform for children to use Internet communications such as e-mail and chat rooms. Zkid also creates Web-based educational and entertainment content for children ages 4-10.