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The outcome of America Online’s agency review, and the new content-focused positioning the winner will craft, could dictate the survival of the union between the world’s No. 1 Internet service provider and entertainment giant Time Warner.
On Wednesday and Thursday, AOL will hear pitches from six finalists pursuing the creative portion of its $150 million U.S. advertising account. A successor to incumbent Gotham may be chosen by week’s end.
Finalists were briefed in separate videoconferences last week by AOL’s new evp of brand marketing, Len Short.
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