Agency News: Eastern

NEW YORK Euro RSCG Worldwide, New York, has named Pierre Lecosse president and chief executive officer of Euro RSCG Europe. Lecosse, who has been chief executive officer of Euro RSCG Asia/Pacific for the past five years, will be responsible for the agency network's European operations in 28 countries. WPP Group, London, has formed Gepetto & Partners as a stand-alone unit in New York to help clients market to children and teenagers. G&P is headed by chief executive officer Julie Halpin, creative director Chris McKee and planning director Rachel Geller, all former Saatchi & Saatchi Advertising employees. Greenstone Roberts in Melville was appointed agency of record for Edmund Scientific, a catalog provider of optical instruments for industry and consumers. The client's annual advertising budget amounts to more than $1 million, according to the agency. New York-based Cohn & Wolfe will open its twelfth public relations office in Frankfurt, Germany, in November. ESPN has awarded Holland Advertising, New York, creative print projects to help promote both its College GameDay and NFL Countdown cable television programs. Ads for both shows broke in USA Today and other national and regional newspapers. BCA Advertising, New York, has added the accounts of Allied Irish Bank's treasury division, The Tap Room Brewery, Lexington Hotel and Shannon Airport Marketing. Total billings for those four accounts are estimated at just over $1 million. In addition, BCA Communications has acquired the public relations accounts of Half Moon Golf, Tennis & Beach Club in Montego Bay, Jamaica; Going Bonkers? magazine; and Le Privilege, a resort in St. Martin. The State University of New York College of Environmental Science and Forestry has employed Syracuse-based Eric Mower and Associates' public relations services group to conduct a communications audit and image assessment. The survey is intended to identify and communicate the college's strengths. Ketchum Public Relations Worldwide, New York, has acquired two technology communications companies: Crescent Communications of Atlanta and Thomas Associates of Redwood City, Calif. Susan Thomas, founder and president of Thomas Associates, will lead Ketchum's new Global Technology Practice. The Chisholm-Mingo Group, New York, via Worldwide Partners Inc. of Denver, has added two marketing communications partners: Capener, Matthews & Walcher, San Diego, and Traver Rohrback, Kalamazoo, Mich. BBDO Worldwide, New York, will acquire an additional 29 percent stake in Tel Aviv-based Gitam/BBDO, giving it a 49 percent interest in the $75 million ad agency. In 1994, BBDO purchased a 20 percent stake in Gitam, making BBDO the first international advertising group to invest in an Israeli agency. Foote, Cone & Belding in New York has developed a series of 30- and 60-second television commercials promoting Classic Movie Monster Special Edition Stamps for the United States Postal Service. The work is the latest installment in the "Some stamps you just can't lick" advertising campaign. A new advertising campaign for New York Life Insurance Co. builds on the 152-year-old firm's reputation as "The company you keep." The creative work, produced by TBWA Chiat/Day in New York, includes 15- and 60-second television commercials as well as magazine and newspaper print executions.

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Agency News: Eastern

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