agency news

NEW YORKAlloy Online, a Generation Y media direct marketing company based in New York, acquired Westford, Mass.-based Carnegie Communications, a resource for high school students and their parents that provides information about colleges and universities, as well as the college-application and admis sions process. Under the terms of the agreement, Alloy issued approximately 1.3 million shares of stock and paid $5 million in cash and future compensation to complete the acquisition. Founded in 1986 with its flagship publication, Private Colleges & Universities, Carnegie now publishes more than 30 annual publications that target high school students by region, academic interest and achievement level. The magazines and complementary Web sites profile leading colleges and universities, and serve as a recruiting tool for the institutions. Profiled institutions are charged a fee to appear in Carnegie's publications and Web sites. DHJ Media Inc., which owns and operates a patented, digitally displayed advertising system called Outdoor Evolution, signed a contract with London Underground and City Link Telecommunications. The contract is estimated to be potentially worth more than $700 million over 12 years. Outdoor Evolution has the capa city to update ads in real time; these real-time images will be projected on the wall opposite London Underground platforms. TDI Advertising, the client's advertising contractor, will manage the complete advertising process, from booking to display. CityLink Telecom muni cations is responsible for operating and maintaining the radio-transmission systems for London Underground. DHJ Media AB is a media company that is headquartered in Stockholm, Sweden, with subsidiaries DHJ Media Inc. in New York and DHJ Media Ltd. in London. Right Angle Research, a media-analysis firm that analyzes and archives details of the media's coverage of the company's clients' brands and competitors, expanded into the wine and spirit industry. New Rochelle-based Right Angle Research's newest client is Absolut Vodka. The Albany office of Eric Mower and Associates won five awards for work cre ated on behalf of Shur-Gain USA and Agway from the National Agri-Marketing Association's annual Northeast Regional advertising and marketing competition. EMA received first-place awards for Shur-Gain USA, a dairy-nutrition company, in four categories. The work included a new- product introduction, single ads and a campaign to establish a brand identity for the company in the American market. The agency won a first runner-up award for Agway's Farm Seed Guide, a technical catalog with information designed to help farmers select seed hybrids and varieties that are best suited to their unique growing and production conditions. NEW JERSEYLinett & Harrison expanded its client roster to include Siperstein's paint and decorating centers. The Millburn agency recently launched a $1 million regional image and promotional campaign that includes radio and newspaper. It will be supplemented with direct mail, collateral and in-store promotions. The campaign will target consumers in the do-it-yourself market, as well as the professional market. The Valley Hospital in Ridgewood hired Caugherty Hahn Communications in Glen Rock to raise awareness of the hospital's cardiac-surgery division and surgeons in Rockland, Sullivan and Orange counties in New York. PENNSYLVANIAParachute Creative, an advertising agency based in Morrisville, was tapped by Philadelphia Park Racetrack to create a new look for its marketing and collateral materials. DLD Advertising in Lititz became a Keystone Partner of the new Pennsylvania E-Commerce Association. Craig Welsh, shop presi dent/creative director, will serve as a member of the association's board of directors. As a Keystone Partner, DLD Advertising will take a leadership role in defining the association's policies and goals, and will assist with statewide marketing efforts. The Harrisburg-based, nonprofit trade association is dedicated to assisting Penn syl vania businesses with information on e-commerce topics, trends and practices, and providing a voice on public policy affecting e-commerce. The agency offers stra tegic advertising, brand building, corporate graphic design, interactive media and broad cast-production capabilities, as well as media services and public relations.

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