Agency News

NEW YORK Earle Palmer Brown, New York, was tapped to handle advertising and public relations duties for Retail Target Marketing System, Waukesha, Wisconsin, a software developer and provider of retail consulting services, following a review. Billings on the account are estimated at $1-2 million. The account, to be serviced from EPB's New York and Philadelphia offices, had been handled by several agencies on a project basis. Avrett, Free & Ginsberg has been selected to handle advertising for Mrs. T's Pierogies, a brand owned by Ateeco Inc. of Shenandoah, Pa. Billings are estimated at less than $1 million. Brouillard Communications, New York, the business-to-business unit of J. Walter Thompson and JWT's Paris office has been chosen to handle advertising for the launch of SkyBridge, a low Earth orbit satellite-based system that will provide global interactive and multimedia access. SkyBridge is set to launch in 2001. Billings are undisclosed. The account was awarded following a review involving Saatchi & Saatchi and Havas Advertising. Opticon, a manufacturer of data collection and bar code scanning products, has selected ACS Communications, Great Neck, as its advertising and public relations agency. Global Household Brands in Jersey City, N.J., has assigned creative duties for its Carpet Fresh, 2000 Flushes and X-14 brands to Downtown Creative Partners, New York. Western International Media won media chores. The National Golf Foundation has tapped Cohn & Wolfe, New York, to provide media relations and strategic counsel. Manhattan Transfer, New York, has created graphics for a promotional spot for ESPN International's Fœtbol de Espa-a series. The spots will alert viewers to the start of the Spanish Soccer League in August. Robert Martin Advertising, Hauppauge, has won the business of five new clients: Bender Insurance, Telebyte Technology, Richmond Events, Roslyn Savings Bank and Roslyn National Mortgage Co. Harrison Leifer Miller & Speyer, Rockville Centre, has been tapped for public relations duties by the Long Island Forum for Technology. In addition, the company received a bronze prize for excellence in journal advertising at the 1998 International Awards of Excellence, sponsored by the Medical Marketing Association. The History Channel has awarded the syndication rights for TimeLab 2000, a series of non-commercial history capsules, to Horizon Media. As a result of this and other projects, Horizon has formed a new division, Horizon Syndication. Fred Petrosino will head the unit as managing partner. Oink Ink Radio/New York was honored by Promax International with a Gold Medallion Award. Oink Ink was recognized for its radio commercial for Wheel of Fortune. ¸¸Beverly Hills, Calif.-based public relations agency Bragman Nyman Cafarelli will open an office on New York's Fifth Avenue. All Metro Health Care, a home healthcare service in Lynbrook, has started a new direct marketing campaign. The theme of the $100,000 campaign is "Where caring is an art." It was created by Sharon Jarchin Health Care Marketing. KCSA Public Relations, New York, has added six new investor-relations clients: Applied Voice Recognition, Houston; Autotote, New York; Lernout & Haspie, Burlington, Mass.; NeoMedia Technologies, Fort Myers, Fla.; Panther Mountain Water Parks, North Hudson, N.Y.; and Restoration Technologies, Corte Madera, Calif. The Crohn's & Colitis Foundation of America has launched a new public service campaign designed to clarify common misconceptions about both Crohn's disease and ulcerative colitis. The 15- and 30- second television spots were created pro bono by Alan Weiss Productions. Ernest Klein Supermarket, New York, has tapped New York-based Trombone Associates to handle its promotions and public relations business. The NAK Group, a marketing communications agency, has added a portable digital photography studio to its Greenwich Village headquarters. NEW JERSEY Somerset-based Turchette Advertising was selected by The Bank of the Somerset Hills, Bernardsville, as its lead agency. The shop also won the advertising business of CIT, an international financing company, and Mind Cruzin', a maker of custom apparel. CramerSweeney of Cherry Hill has received five merit awards from the Art Directors' Club of Philadelphia. They were honored in the following categories: black -and-white advertising campaign; black-and-white business-to-business advertising; agency self-promotion/greeting card; business-to-business full-color newsletter and full-color direct mail campaign. PRMC Advertising, Morristown, won honors in five categories at the New Jersey Ad Club's 30th annual awards show. The agency won for work for clients Laurance Craig, Lladro USA, Lucent Technologies and Synergy Federal Savings Bank. Staffers at Oxford Communications, Lambertville participated in a 20-mile biking tour of Hunterdon County as part of Gov. Christie Whitman's plan to promote tourism. The Star Group, Cherry Hill, has been selected to handle advertising duties for Holy Name Hospital, Teaneck, and MAB Paints, Broomall, Pa., as well as public relations chores for New Jersey Resources, Wall. Combined billings on the accounts are $3 million. PENNSYLVANIA Hanson Associates, a Philadelphia-based marketing design consulting, has redesigned the bottle for Finlandia vodka. Burgess Communication was honored with the 1998 Bronze Bell Ringer Award in the web site category in the Philadelphia Chapter of the Business Marketing Association's 17th annual competition. It won for a Web site created for client Zenger Miller. Mitchell & Resnikoff, Elkins Park, won a 1998 Addy award in the self promotion category for an agency brochure titled, "How High is Up?" The shop won the award for District Two, which includes metropolitan New York, Philadelphia, Baltimore and Washington, D.C. CONNECTICUT Earle Palmer Brown has acquired Ben Marketing Group, a promotions and marketing firm with offices in both Stamford and Atlanta. Formerly Block & Nardizzi, the $40 million firm will continue to operate as Ben Marketing and be identified as a division of The Earle Palmer Brown Cos. EPB's 50-employee Greenwich, Conn., office will be folded into Ben's Stamford office, bringing the total staff to 65 with combined billings of $60 million.

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