Agency News

ILLINOIS TFA/Leo Burnett Technology Group in Chicago was named agency for two new clients. The shop will create an advertising and direct mail campaign for Follett Software and develop an overview brochure and trade show materials for Gooitech. Chicago agencies Brown Integrated Communications and Ross Llewellyn have merged to create Ross/Brown Integrated Marketing Communications, with combined billings of $17 million. J. Walter Thompson's Chicago office won two Golden Marble Awards--recognizing its work for Bandai and Tomagotchi --in a competition sponsored by Kidscreen magazine. The awards were created this year to honor the best in children's advertising. INDIANA Karwoski & Courage, the public relations wing of Martin/Williams in Minneapolis, has opened an office in Fort Wayne, where it will handle work for clients including Starcraft/Monark and Tim Allen Signature Tools. BJ Thompson Associates in Mishawaka was named agency of record for two new clients: Woodall Publications, a publisher of books and guides for campers; and Grossnickle Eye Center, with offices in two Indiana cities. Juhl Marketing Communications in Mishawaka was chosen to provide new-product literature, direct mail and point-of-purchase advertising for Vytec Corp., a Canadian manufacturer of vinyl siding. IOWA Intervet named Meyocks & Priebe Advertising in West Des Moines its agency for strategic marketing and communications. The client markets animal health vaccines and pharmaceuticals for the poultry, companion animal and livestock markets. KANSAS Marketing.comm is the new name for the $55 million Overland Park agency previously known as MRA. Agency president Frank Weyforth said the name change reflects the shop's shift toward a specialization in technology marketing. In February, the agency expanded its expertise in Internet and database marketing through its acquisition of Deepwater Interactive, a multimedia technology company. KENTUCKY Doe-Anderson Advertising in Louisville has added two new clients. The agency will develop a multimedia brand awareness campaign for Monarch Hardware and handle branding projects for optical lens manufacturer FastCast Corp. McCaffrey & Co. in Louisville was selected by the law firm of Greenebaum, Doll and McDonald to serve as its agency. The assignment includes development of promotional opportunities and materials, a series of newsletters, a positioning statement and targeted advertising. Separately, McCaffrey was named agency of record for the American Eye Institute. Buzzword in Lexington was chosen to handle multimedia projects for automotive marketing group All Pro/Bumper to Bumper. The assignments include development of CD-ROMs and a redesign of the group's corporate Web site. MINNESOTA Carmichael Lynch Spong Public Relations in Minneapolis has formed a strategic partnership with Weber Public Relations Worldwide in Cambridge, Mass. The agreement calls for the two agencies, both of which are owned by Interpublic Group of Cos., to provide local assistance on client projects and to work together on new business development as appropriate. Additionally, CLS will resell WeberWorks, Weber's Internet-enabled services. Nametag International and Gabriel Diericks Razidlo, both in Minneapolis, have been hired to work with the Science Museum of Minnesota. Nametag will develop an initial brand positioning that GDR will then use as the basis for advertising and direct marketing efforts. MISSOURI Robert Bernstein, president and chief executive officer of Bernstein-Rein Advertising in Kansas City, was one of five recipients of the 1998 Missouri Honor Medal for Distinguished Service in Journalism, bestowed by the Missouri School of Journalism. MediaCross in St. Louis has begun a TV and outdoor campaign for Missouri Children's Trust Fund aimed at preventing shaken baby syndrome. TV spots advise, "If you're about to lose it, put the baby down, take a break, call a friend, but never, ever shake a baby." Osborn & Barr Communications in St. Louis was selected to provide strategic planning to the South Carolina Farm Bureau Federation. The assignment includes brand management, market analysis, business planning, media research and planning, relationship marketing and special event planning. Strategic Marketing Solutions in Clayton was named to handle brand identity and marketing programs for Companion Baking Co. OHIO Stein & Co. Marketing Communications in Cleveland has added two new clients. The agency will develop an integrated communications program, including a Web site, for Duramax International, and design sales and merchandising displays and product collateral for Domtar Papers supporting the Canadian company's entry into the U.S. Public Impressions in Dayton was named public relations agency of record for Mastic brand vinyl siding products from Alcoa Building Products. WISCONSIN Gaylin Morgan, founder of public relations firm Morgan & Meyers in Jefferson, was honored as the National Agri-Marketing Association's Ag Communicator of the Year. The Milwaukee Marine Dealers Association chose Image Makers Advertising in Waukesha to handle broadcast and print creative development, media placement, strategic planning and public relations for the 1999 Milwaukee Marine Dealers Association Boat Show. DuFour Advertising in Sheboygan presented Jill Brickner, its production services manager, with the annual V.I.D. (Very Important DuFourian) Award, recognizing outstanding contributions in support of clients and the organization. Charleston/Orwig, an advertising and public relations agency in Hartland, received a Master Mettle award from the Milwaukee Metropolitan Association of Commerce. The award recognizes the agency's appearance in the annual list of 50 fastest-growing firms in Wisconsin for three consecutive years.

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