A NEW YORK
The Romann Group has landed ad duties for 24/7 Media, which will include both print and banner ads. Billings are estimated at $5 million. The New York shop bested other undisclosed finalists in a creative pitch. The account will be managed by David Katz, vice president, account director.
McCann Relationship Marketing, a division of McCann-Erickson WorldGroup, has acquired a majority stake in TMKT, a Brazilian database-management company. Terms were undisclosed. The new company will be called TMKT-MRM and will be based in S-o Paulo. The move is part of MRM’s continuing expansion of its customer relationship marketing capabilities, said Stan Rapp, chairman of MRM Worldwide, New York. Last month, the shop invested in Oak Lawn Marketing in Japan, which has a presence in North America, Europe, Latin America and the Asia Pacific region.
Brightware and Grey Direct are forming a partnership called BrightTouch, a company that will focus on the delivery and operation of e-sales, e-service and e-marketing in an effort to strengthen customer relationships and boost clients’ online revenues. Brightware is a supplier of e-customer Assistance software for the Net. Brightware’s Web Assistance engages Web-site visitors in real-time question-and-answer sessions to determine their needs, present relevant product recommendations and service solutions, and offer related education and advice.
Arthur Selkowitz, chairman and CEO of D’Arcy Masius Benton & Bowles, has received the first-ever Global Leadership Award from the UJA Federation of New York. Selkowitz, 56, was honored at UJA’s 25th anniversary dinner this month. The leadership award honors an individual for outstanding leadership in the marketing and communications industry and personal leadership in philanthropic endeavors. Bob Wheling, Procter & Gamble’s global marketing officer, presented the award.
The American Advertising Federation is seeking nominations for the 2000 Advertising Hall of Achievement and the Jack Avrett Volunteer Spirit Award. The former honors the ad industry’s leaders and executives age 40 or younger who have demonstrated exceptional achievement and leadership qualities. Nominees are judged by their career achievements, with measurable results in the field, and qualities that motivate others to succeed, exhibited via mentoring, inspiring, training or volunteering. The Jack Avrett Volunteer Spirit Award recognizes an individual whose career efforts have contributed to bettering his or her community. The award recipient is inducted into the Advertising Hall of Achievement. Nominations can be submitted online at www.aaf.org/awards.ahoa.htm by June 1. The awards ceremony will be held Nov. 8 at the Waldorf-Astoria Hotel in New York.
Frierson Mee + Kraft in New York has been awarded a new account, KaplanCollege.com, a provider of online career education, after a review of potential agencies. The assignment includes developing creative for print, online, outdoor and direct marketing, as well as brand development, positioning and visual identity. KaplanCollege.com, a unit of educational- and career-services provider Kaplan, recently launched. The site’s first ads will break this month.
New York-based Gale Group was hired by Brooklyn Bottling Co., a New York-based beverage distributor, to launch a regional ad campaign for drink collection Squeez’r. The tagline, “Not milk,” is a parody of the “Got Milk?” campaign. The ads, to premiere later this month or in early June, will appear on billboards, distribution trucks and radio shows in the New York metropolitan area. The ad budget has been slated to be more than $1 million.
Dentsu has established the Dentsu.com No. 1 Fund with a capital layout of ´3 billion to support information-technology venture companies and in-house entrepreneurs. To launch the fund, Dentsu joined with The Industrial Bank of Japan Group and the Dai-Ichi Kangyo Bank Group to establish Dentsu.com, which will serve as general partner in the fund’s management.
An image of renowned artist Tibor Kalman is scheduled to appear through next month on the backs of Parmalat/Sunnydale Half Gallon Fat Free and 1 percent milk cartons. As a tribute to his life and art, his image will be shown in support of “Tibor in Orbit,” a public art project presented by Creative Time in partnership with The New Museum of Contemporary Art. A caption will read, “Tibor says–money isn’t everything.” Kalman, the founding editor in chief of Benetton’s Colors magazine and a graphic designer and philosopher, died in 1999. The milk cartons will be available in stores in the New York metropolitan area.
Adidas was named “Advertiser of the Year” at the 2000 Clio Awards in recognition of work from the three primary agencies it used during the last four years:
Leagas Delaney, London and San Francisco, and 180, Amsterdam, Netherlands. The award was presented in two parts at the Clio Festival last week: first, in honor of the company’s print advertising, at the Clio 2000 Print, Poster & Design Awards Gala; and second, in honor of its recent TV commercials at the Clio 2000 TV & Radio Gala.
Wolff Olins, a branding firm based in New York and London, has been retained to create a global brand for an independent, for-profit e-business of The Museum of Modern Art, New York, and the Tate Gallery, London. The site will focus on building the founding institutions’ holdings; other major contributors will include art organizations, artists, designers and filmmakers. The site will be a source for exclusive design objects and furniture, books and media, customized art tours, ticketing for live events, educational courses, virtual tours of collections and exhibitions, and Webcasts of live events.
A CONNECTICUT
North Castle Partners in Stamford has created a TV campaign for Nabisco’s new Oreo-flavored Kool Stuf toaster pastries. The campaign, to break nationally today, will air on Nickelodeon, Cartoon Network and Fox Kids. A new commercial begins by answering “Oreos for breakfast?” with the line, “This could be the start of a very cool day.” The 11-year-old hero of the spot sees his every fantasy come true when school is closed; he can skateboard with his friends, his father raises his allowance by shoving a gazillion dollars under the breakfast table and a super-stretch limousine pulls up to take him to the local skatepark.
A PENNSYLVANIA
U.S. Interactive, Philadelphia, an e-business-solutions company, has won the @d:tech bronze award in the Best Business-to-Business Campaign category for its online campaign for Sprint e-Business Solutions, titled, “Sprint e-Business Personified.”
The creative team for the campaign included associate creative director David Keener, art director Christine Pillsbury, copywriter Jeremy Kaiman, project manager Steven Sardanis and client services manager Sara Froyd. The company was also ranked 25th on Sm@rt Reseller magazine’s list of the top 100 most successful and dynamic e-businesses; the list appeared in the May 15 issue.
White Good & Co., an integrated marketing and communications company in Lancaster, has won three 1999 American Advertising Awards. The agency won an ADDY award in the category of “Special Event Material/Invitation” for its invitation design for a National Trust for Historic Preservation press event. It also won a Citation of Excellence, in the category of “Business-to-Business/Single/Three Dimensional,” for a press kit created for the same event. White Good & Co. also won a Citation of Excellence in the category of “Business-to-Business/Regional/National” for design and execution of an ad/direct-mail campaign for Plain & Fancy Custom Cabinetry.
Signature Communications, a Philadelphia advertising agency, was recently awarded two gold medals in the Neographics 2000 award competition, sponsored by the Graphic Arts Association in Philadelphia. The agency’s surf-themed photograph holder, designed as part of a Motorola trade-show booth, won in the four-color packaging category. Signature’s magic-themed 1999 PMA Reinsurance golf invitation won in the four-color invitation category. The agency also was named a winner in the Consolidated Paper Award of Excellence Program for the annual report it created for The CSS Industries
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