Agency News

NEW YORK N.W. Ayer & Partners in New York was retained by Aurora Foods of Columbus, Ohio, to continue handling the Duncan Hines advertising account. Duncan Hines was sold to Aurora Foods in December by Procter & Gamble, for whom Ayer had been Duncan Hines agency of record since 1984. According to Competitive Media Reporting, P&G spent nearly $12 million in support of Duncan Hines between January and October 1997. Orthodontic Centers of America in Ponte Vedra Beach, Fla., has awarded its consumer advertising account to Lois/EJL in New York. The client operates more than 300 orthodontic care facilities in the U.S. Billings are estimated at $15 million. Moore Stickney Associates in Amherst was selected to handle national media planning, negotiating, buying, placement and auditing for New Era Cap Co. of Derby. The client is the exclusive manufacturer and marketer of caps worn by every Major and Minor League Baseball player. New Era also produces caps under licenses from the National Basketball Association, National Football League, National Hockey League and the National Collegiate Athletic Association. Two former Deutsch executives who helped that shop win a CNN assignment in 1996 have landed one of their own. DiNoto Lee in New York was selected to help launch a new show, CNN Perspectives, this month. Turner Broadcasting Systems executive Steve Heyer said CNN's relationship with Deutsch has ended without any work being produced. Agency principal Donny Deutsch said the branding assignment quickly evaporated because the client "decided not to do it." Ryan Drossman & Partners will introduce print advertising for NYi, a new line of eyewear designed for urban men and women. The brand will be promoted via eight-page inserts in trade publications next month, with a national consumer rollout scheduled for late 1998. The New York shop also developed the logo and collateral material for Long Island-based eyeglass maker Hart Specialty's NYi. "The perfect NY accent" is the tagline. RD&P won the account in November. Landover, Md.-based Delaware Savings Bank has assigned Holland Advertising in New York project work following a review of its estimated $2 million corporate image account, which was won by CMG Communications, also in New York. The bank's advertising business was previously handled by Paradigm Communications in Tampa, Fla., and Davis & Co. in Washington, D.C. DDB Needham in New York recently broke its first work for New York-based Internet publisher iVillage. Full-page print ads for iVillage.com: The Women's Network appeared in The Wall Street Journal while an eight-page insert ran in Mediaweek and other trade publications. The agency won the $6-8 million advertising account in October. Elle Decor magazine has assigned its media relations account to Kratz & Co. in New York. The Benjamin Group in New York was named the first agency of record for the Brooklyn Hospital Center and Brooklyn Health Network. The win, after a review of more than 10 undisclosed contenders, marks the shop's 12th hospital client. Laura Davidson Public Relations in New York was chosen public relations agency for the Cotton House and the Villas of Mustique. The luxury resorts are located in St. Vincent and the Grenadines, West Indies. NEW JERSEY The Cardiac Surgery Group of Hackensack has joined the client roster of The Cherenson Group, an advertising, public relations and marketing agency in Livingston. AlphaMetals, a maker of electronic assembly products in Jersey City, has named Ritta & Associates of Englewood its agency of record for brand advertising and integrated marketing programs. PENNSYLVANIA Choice Hotels International, headquartered in Silver Spring, Md., has hired Altus Group of Philadelphia to provide a marketing program for its properties in Delaware, Maryland, New Jersey and Pennsylvania. Cytometrics, a supplier of medical testing devices in Philadelphia, also became a client of Altus Group.

Brand Marketing

Agency News

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff