agency news

- CONNECTICUT Kotchen Group, West Hartford, has been retained by Todhunter Imports of West Palm Beach, Fla., to handle public relations chores for Porfidio tequila, Cruzan rum and a new line of Cruzan Tropical rums. The agency has also been awarded book publicity assignments for The Schwarzbein Principle: The Truth About Losing Weight, Being Healthy and Feeling Younger by Diana Schwarzbein and Nancy Deville. Also, Krylon has tapped Kotchen to help launch Home Decor, a new line of latex spray paint manufactured by the Sherwin Williams Co. of Cleveland. - MAINE DW Group has moved to 50 Monument Square in Portland. The 15-person agency turns 15 years old this year. - MASSACHUSETTS Laphan/Miller Associates in Andover has added marketing communications assignments from EMC Corp., the Hockaday School and Suffield Academy. Capers Cleveland Design of Boston has been hired by the Exhibition Services division of Hill, Holliday, Connors, Cosmopulos, also Boston, to design marketing materials for the National Association of Realtors. Capers Cleveland will be developing imaging, direct mail and other collateral for three conventions to be held throughout the year. Benes Brand Imaging Group (formerly Benes Communications) in Lexington has been tapped to create a visual identity system including collateral materials and Web design for Netegrity, Waltham, a business software firm. Benes will also work with OnSite Access, New York, on projects including corporate identity, advertising, collateral and Internet executions. Benes will also handle annual report development for Vertex Pharmaceuticals, Cambridge, and Ionics, Watertown. JK Studios, Waltham, has been retained by the HealthPoint Fitness and Wellness Center, also Waltham, to produce Making the Point, a quarterly newsletter. Viewpoint Studios, Needham, has created an on-air graphics news identity package for WBZ-TV, the CBS affiliate in Boston. Skinner-James Communications, Watertown, has renamed its advertising practice Whole Brain Communications. ARRCO Medical Advertising, Norwood, has been hired by CBR Laboratories, a unit of the Center for Blood Research in Boston, to develop an integrated regional communications program. Woolf Associates, the sports marketing firm in Boston, has negotiated a sponsorship deal with Major League Baseball on behalf of the John Hancock Mutual Life Insurance Co. The five-year contract may be worth more than $10 million. Woolf made a similar deal a year ago with the MLB for FleetBoston Financial Group, which is said to be worth $4-6 million through the 2001 season. Both Hancock and FleetBoston use Hill, Holliday, Connors, Cosmopulos, Boston, for ads; last year FleetBoston ran numerous baseball-themed spots during game broadcasts. The Federal Reserve Bank of Boston has chosen GunnDesign, Boston, to create its annual report. Miller/Shandwick Technologies, Boston, has been hired for public relations services by Ezenia! in Burlington and NetScout Systems, Westford. Orsatti & Partners has moved to 75 Central St., Boston. Barrett Communications, Boston, has completed advertising and direct mail assignments for Fitzgerald Communications, Cambridge, a corporate communications agency; a quarterly newsletter for Simplex Corp., Gardner, a maker of security systems; and datasheets for Softrax, Canton, a business software firm. Woonteiler Ink in Waltham has completed public service programs for Eastern Connection, Wellesley, an express parcel delivery firm, and Standard Duplicating Machines in Andover. - VERMONT Evergreen Advertising & Marketing, Middlebury, has been chosen by Reader's Digest New Choices to help increase ad sales for the mature-market magazine. Evergreen will develop creative for a business-to-business campaign targeting media buyers.

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