Agency News

NEW YORK D'Arcy Masius Benton & Bowles, New York, launched a campaign last week for Norelco's new Quadra Action Shaving System. Work carries the tag, "Put it to the test." National TV and print ads feature real-life fans of the minor league St. Paul Saints baseball team in Minnesota. Young & Rubicam, New York, has landed U.S. advertising duties for All Nippon Airways. The client is a member of the Star Alliance, which also includes Y&R client United Airlines. Billings were estimated at $5 million. The business was awarded without a review. Ammirati Puris Lintas' first work for Dell Computer's home- and small-business division recently launched Dell4Me with the tagline, "Your thoughts exactly." The work retains the overall "Be direct" tag provided by Dell's previous corporate shop, J. Walter Thompson in New York. APL, also in New York, won the $30 million small- and home-business account in May following a review that began after the client split with its previous agency, Goldberg Moser O'Neill in San Francisco. BBDO is Dell's current corporate agency. Print and TV ads will highlight various Dell products and PC functions, focusing particularly on Dell's provision of Web site-creation software maker Homestead, Dell PCs' music-handling capabilities, and the ease with which Dell customers can get their tech questions answered. The music executions, for instance, use the headline, "I want a PC that will make my stereo fear for its life." Internet ads state, "My homepage is my castle." TV ads use similar images and themes. The print work is slated for various computing magazines. McCann-Erickson Worldwide, New York, and its European media arm, Universal McCann, were named Agency of the Year and Media Agency of the Year at the 1999 Media & Marketing Europe awards in London. McCann also won six other prizes for such clients as Air Canada, Bacardi-Martini and Saab. Lowe Healthcare Worldwide in New York acquired BioCore Communications, a healthcare advertising and medical education agency in San Francisco. Lowe Healthcare Worldwide will wholly own the agency, whose name will be changed to Lowe BioCore Communications. Gotham, New York, broke its first work for Fidelity Investments last week. The branding campaign for Fidelity's online brokerage uses the "Invest responsibly" theme crafted by lead agency Hill, Holliday, Connors, Cosmopulos in Boston. Gotham picked up the assignment, estimated to be worth $50-60 million, in a pitch against sister Interpublic Group shop Hill, Holliday and others [Adweek, May 17]. Averett Free & Ginsberg, New York, will launch the second installment of its trade campaign for American Business Press in business-to-business media. Billings are between $2-3 million. Ryan Drossman/Marc USA, New York, has won the $10 million advertising account of GotaJob.com, an online recruiting service. The account was awarded following a successful radio test flight in Denver earlier this summer. The agency plans to roll out TV, radio, outdoor and in-theater advertising in October. The tagline: "Part-time. Full-time. In no time." Cason Nightingale Creative Communications, New York, has created a strategic project for the Office of National Drug Control Policy. In conjunction with Marvel Comics, the shop is producing comic-book inserts featuring Spider-Man and containing anti-drug messages. Upwards of $2.5 million is behind the campaign, which launched last week and has an estimated reach of 65 percent of the domestic youth market ages 9-14. The serialized inserts will appear in four installments throughout the school year in youth publications comprising the Youth Print Network: React, Scholastic, Marvel Comics, Boys' Life, Girls' Life, Contact and Muse. Hakuhodo Advertising, New York, is breaking a spot for Hitachi's new Ultra-Vision high-definition television. The ad, titled, "Fish," combines before-and-after images illustrating the way a person's tastes change over time and culminates in a comparison between today's TV models and HDTV. The spot will run through January. Transportation Media, New York, has won the advertising concession at Lambert-St. Louis International Airport. The agency had won the advertising concession at Phoenix Sky Harbor International Airport in February. PSP Sports, New York, was retained by American Suzuki, Brea, Calif., to handle its Heisman Trophy fan balloting promotion. PSP was also tapped by Kraft Pizza division DiGiorno to handle sports marketing projects. Frontline.net, New York, has launched a self-promotional marketing campaign targeting small businesses. Titled, "ToDotComOrNotTo.com," the allusive effort turns William Shakespeare into an e-commerce spokesman. The Bard's famed quotations are used on the Web site, www.ToDotComOrNotTo.com, guiding visitors to articles offering advice about how to compete in the world of e-commerce. Fairbrother and Co., Chatham, was tapped by online claim-settlement company CyberSettle.com to develop a promotional and direct marketing program. The agency will work closely with CyberSettle's advertising and public relations agencies, Moss/ Dragoti and Porter Novelli, both in New York. Saphar & Associates, Rochester, was named the public relations agency for local Home Depot stores. Home Depot currently has stores in Victor, Penfield, Greece and Henrietta, all in the Rochester area. Welch Nehlen Groome, Garden City, has been named the advertising agency for Nitorum in Stamford, Conn., a provider of e-commerce software. Imbue Studios and The Attik, both in New York, and Hatmaker in Boston created public service announcements for Cable Positive, a cable industry organization dedicated to raising awareness of HIV and AIDS. Imbue Studios' spots, "New Apartment" and "Skateboarder," target young adults under 25. The Attik created "Remorse," an ad aimed at people who are unaware of their HIV status. Hatmaker developed "Sex/ Drugs/Loud Music," an ad with the tagline, "Being a teenager is fun. Getting AIDS is not." Curious Pictures, New York, produced the ads for CDNow created by New York agency Hampel/Stefanides. Director Michael Bennion filmed people discussing their personalized CDs and combined the footage with collaged images of various musicians. Shelter Films, New York, and director Todd Factor produced six 30-second public service announcements to raise awareness for the Susan G. Komen Breast Cancer Foundation Race for the Cure series. Ads feature National Football League players Jamal Anderson of the Atlanta Falcons, Tony Gonzales of the Kansas City Chiefs, Hardy Nickerson of the Tampa Bay Buccaneers, Jonathan Ogden of the Baltimore Ravens, Jason Sehorn of the New York Giants and Kordell Stewart of the Pittsburgh Steelers. The campaign is scheduled to roll out in October on ABC, CBS, FOX and ESPN. Cohn & Wolfe, New York, has added the companies Outpost.com, Blink.com and NetProspect.com to its roster of e-business clients. Jericho Communications, New York, has won three new dot-com accounts totalling $1 million: EthnicGrocer.com, Timecruiser Computing and ArtGroup.com. Laura Davidson Public Relations, New York, was named the public relations agency for Westport, Conn.-based travel company Tauck Tours. The agency will also coordinate the celebration of Tauck's 75th anniversary next year. EMarketWorld, a Richmond, Va.-based Internet conferences provider, has tapped CBS Evening News anchor Dan Rather to deliver a simultaneous keynote address to the audiences of its two Internet forums, d:tech and eHealthcareWorld. Rather's speech, titled, "The Internet: a News Revolution," will focus on how the news media is covering the Internet and its influence on the flow of information. The conferences will be held Nov. 3 at the New York Hilton Towers. NEW JERSEY The Star Group, Cherry Hill, was tapped by Valley National Bank to handle its $3-5 million advertising account following a review. The agency competed against The Gillespie Group and The Sawtooth Group to win the business. PENNSYLVANIA Tierney & Partners, Philadelphia, created three spots for The Pennsylvania Lottery. In "Reincarnation," a black-and-white ad for the lottery's "Win for Life" contest, people dressed in white stand on a windswept countryside, saying what they would like to be in their next lives-- for example, a tree, a rainbow or a bird. Win for Life winners, however, say, "In my next life, I'd like to be me again." Two humorous spots promote the Super 6 Lotto's new $3 million jackpot. In one, we see Beethoven's tombstone in a peaceful cemetery. A teenage boy walks over it, holding a boom box blasting heavy-metal music. A voiceover says, "Guess what else just rolled over?" In another, an off-camera voice commands a dog to speak, play dead and shake hands, all to no avail. When the master says, "Roll over," however, the dog immediately does a series of rolls across the floor. A voiceover intones, "Every time we mention the word 'rollover,' we get a positive response."

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