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CONNECTICUT
Market research firm NFO Worldwide in Greenwich has acquired Donovan Research, an Australian company specializing in consumer goods, public policy, tourism and customer satisfaction.
Cashman & Katz in Glastonbury has signed the Center for Culinary Arts of the Morse School of Business in Cromwell to an affiliation with Connecticut InFocus, a focus group subsidiary that the agency opened in June. "An alliance with a first-rate culinary arts school means we can manage the full range of research functions for food clients, from small focus groups to large-scale taste testing," said Mary Ann Pacocha, director of Connecticut InFocus.
MASSACHUSETTS
Outsource PR in South Yarmouth has been tapped by Doxis in Norwood to handle public relations chores. Doxis develops and markets "Forms Without Paper," a line of management software targeting the pharmaceutical and chemical fields.
SpecialtyArt International has moved to 83 Cambridge St., Burlington, 01803.
DiaLogos, a management consulting firm in Boston specializing in customer development, has opened a Chicago office.
Doherty Communications in Chelmsford has been retained by Genrad to develop a corporate standard for its Powerpoint presentations, Commonwealth Gas to create a consumer direct mail campaign, Global Resourcing Innovations for Web site development and Biometrix for a corporate image program.
Interacumen Communications in Scituate has completed a tracking study of the use of Web addresses in print ads. Among its findings, the study concluded that more than 90 percent of ads in business and news magazines include a Web address, compared with 10 percent in 1995.
Stimpson Communications in Wellesley has added Atlantic Capital Management in Sherborn to its roster of public relations clients. In addition, Fire Restoration Services of New England in Norwood has chosen the agency to develop corporate brochures and publicize its 30th anniversary.
Wagner & Associates has opened at 75 Park St. in North Reading. Helmed by Linda Wagner, a longtime corporate communications staffer and copywriter for The Berkshire Group and The DR Group, the startup will offer creative services including Web site development, press releases, brochures and collateral materials.
Sterling Hager in Watertown has added Staffware plc in London to its roster of public relations clients. The agency will help publicize the firm's flagship Staffware 97 workflow management software.