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CONNECTICUT
Maier Advertising in Farmington has been hired by PowerSmart in Shelton to develop a communications program supporting the client's batteries and related products and services for notebook computers, cellular telephones, handheld medical devices and military equipment.
Riley and Co. has opened an office in El Granada, Calif. Account executive Cecily Hatchitt heads up West Coast operations. The outpost provides account service and project management to clients such as IDG Marketing Services and Uniphase. All creative and production services continue to be handled out of the agency's Meriden office.
Julian Associates in Newington closed its doors on Aug. 31.
Cronin & Co. in Glastonbury will create print and broadcast advertising for Quinnipiac College in Hamden.
Catalyst Marketing Communications in Stamford has been tapped by Bilco Co., a commercial building products concern in West Haven and Trumann, Ariz., for advertising and public relations services.

MASSACHUSETTS
Kinder & Associates in Hyannis has been retained by the Massachusetts Association of Medical Staff Services in Fitchburg to oversee design and production of a membership brochure, Cape & Islands Self- Reliance in Falmouth to conduct market research focus groups for conservation programs, the Plymouth Office of Economic Development in Plymouth to present a marketing seminar for health and human service professionals and the Southeastern Massachusetts Manufacturing Partnership in Dartmouth to conduct a marketing training seminar for entrepreneurs.
Selbert Perkins Design in Cambridge has been tapped by the Browne Fund, a trust fund administered by the City of Boston for the improvement of public spaces, to design a logo and annual report as well as assist with video and Web site development. The shop also will create an identity and logo for the National Educational Travel Council and is working with production house Smash in Boston to design an invitation for CNN News Source's "Big Party."
Sterling Hager in Watertown has added public relations assignments from the following clients: Stumpworld Systems, a software developer in Boston; InfoMedtrics, a manufacturer of medical software in Needham; Texcel Research, a maker of document management solutions in Cambridge; Andataco, a provider of data access products in Maynard and San Diego; iAtlas, a database firm in Laurel, Md.; and Vanderweil Facility Advisors, a software consulting company in Boston and Los Angeles.