Agency: FCB, S.F. CDs: Tom O'Keefe, Matt Reinhard

Agency: FCB, S.F. CDs: Tom O'Keefe, Matt Reinhard AD: Ron Lim CW: Patrick Durkin Sr. prod.: Jim Phox Prod. co.: Headquarters Dir.: Joe Public Editor: Avi Oron, Bikini Editorial Composers: Scott and Roger Wojahn, Wojahn Brothers Music Audio mix/Engineer: Steve Kempster, The Village RecordersThe holidays wouldn't be the holidays without the Amazon.com Sweatermen. Dressed as schoolboys, our gleeful heroes sing: "Amazon.com is my favorite toy store. Hey, you're not the boss of me." It seems the e-tailor makes each of these melodious madmen "feel like a kid." This campaign makes Best Spots feel like a witness to 19 men having 38 nervous breakdowns.Agency: DDB, Chicago Chief creative: Bob Scarpelli Group CD: Don Pogany ACD/ CW: Vinny Warren ADs: Chuck Taylor, Justin Reardon Agency prod.: Ken Kwiatt Prod. co.: C&C/Storm Films Dir.: Charles Stone III Editor: Livio Sanchez, LookinglassWhile a couple watches figure skating on TV, the telephone rings. "Whassup?" ask three guys all leaning into the receiver, their tongues hanging out. "Watching the game, having a Bud," he says, lying. At that moment, his girlfriend sees a double salchow and makes tittering noises. "What game you watching?" asks the befuddled caller. "It doesn't get more magical than this," says the skating commentator in the background. He could be talking about this ad. "Truth" is the tagline.Agency: Goodby, Silverstein & Partners, S.F. CD/CW: Paul Venables ACD/AD: Greg Bell Agency prod.: Tod Puckett Prod. co.: Propaganda Dirs.: Tom Kuntz, Mike Maguire Editor: Haines Hall, Spot Welders Music: EliasParodying VH1's Behind the Music, this spot chronicles the rise and fall of Danger Kitty. VO: "[In 1983] Danger Kitty released their hit single 'Love Rocket.' With it came instant fame and fortune. They bought mansions, cars and the finest women's clothing." Of course, the dream ended soon after. DK's last gig? The Schmuckler bar mitzvah. Graphic: "Some people just can't live within their means." Discover Card provides spending management.Agency: Goodby, Silverstein & Partners, S.F. CD: Rich Silverstein CD/AD: David Gray CD/CW: Gerry Graf Agency prod.: Tod Puckett Prod. co.: Hungry Man Dir.: Bryan Buckley Editors: Michael Douglas, Ian MacKenzie, MacKenzie Cutler Music: EliasA man is rushed into an ER. "Doctor, I think you should see this," says a nurse. "Oh my," replies the doc. "He's got money coming out the wazoo." A hospital clerk asks about insurance. "Insurance?" asks a second doctor. "He's got money coming out the wazoo."Agency: Fallon, Minneapolis CD: David Lubars AD: Dean Hanson CW: Greg Hahn Exec. prod.: Judy Brink Agency prod.: Marty Wetherall Prod. co.: Hungry Man Dir.: John O'Hagan Editor: Gordon Carey, FilmCore Music: Asche & Spencer Sound designer: Ken Dahlinger, Framework Sound Special effects: Melissa Davies, Sight EffectsFilmic visuals and clever dialogue fuel this funny ad. "Herding cats—don't ever let anyone tell you it's easy," says a cowboy straight out of central casting. Best Spots believes him. Graphic: "In a sense, this is what we do. We bring together information, ideas and technology, and make them go where you want."Agency: TBWA\Chiat\Day, S.F. CD: Chuck McBride ACD: Rob Smiley AD: Tia Lustig CW: Jeremy Postaer Agency prod.: Betsy Beale Prod. co.: Directors Bureau Dir.: Roman Coppola Editor: David Herman, PlankA coat-check girl, an office worker, a woman getting a massage, a couple in bed, a bunch of guys around a bar—everyone in the world, it seems—scream "Sputnik!" Final scene: a game-show contestant, who answers, "Skylab." Wrong! Tagline: "You know you know."Agency: Kowloon Wholesale Seafood Co., Santa Monica, Calif. CD/CW/Dir.: Dick Sittig ADs: Barney Goldberg, David Gassman CW: Robert Goldenberg Agency prod.: Fiona Forsyth Prod. co.: @radical.media Editor: Brendan O'Carroll, Oasis Music: Wojahn BrothersHit the road, Jack. Which is exactly what our hero does in this hilarious ad. Motorbiking around Rome, he visits the sights and meets the locals. "I've learned so many things here," says Jack. "I learned that in Italy, the food isn't called Italian food. It's just called food."Agency: FCB, Southfield, Mich. ECD: Bill Morden CD/CW: Mike Stocker AD: Robin Chrumka Agency prods.: Mary Kondrat, John Van Osdol Prod. co.: Gerard de Thame Films Dir.: Gerard de Thame Editor: Steve Gandolfi, Cut & Run Post production: The MillCaked with mud, a Jeep pulls into a driveway and the occupants—a man and a woman—get out. As they walk toward the house, the vehicle, in a doglike fashion, shakes off the mud—which hits the house, picket fence, mailbox and the people. VO: "Even though the Jeep Grand Cherokee is more refined and civilized than ever, it still hasn't lost its animal instincts."Agency: Leo Burnett, Chicago Group CD/AD: Bob Akers Group CD/CW: Ned Crowley Exec. prod.: Bob Carney Agency prods.: Ken Gilberg, Tom Keramidas Prod. co.: Moxie Dir.: Christopher Guest Editor: Chris Claeys, Cutters Music: Vanstoons Special effects: EspressoWith tiger stripes painted on their faces, Joe and Tommy head into the woods to find their inner Tony. In this clever ad, the two men practice "cartoon exercises," like running into trees. An animated Tony the Tiger appears in the spot á la Alfred Hitchcock.Agency: J. Walter Thompson, N.Y. CDs: Mickey Paxton, David Smith AD: John Hobbs CWs: Michael Eilperin, Brian Connaughton Agency prod.: Gregg Singer Prod./Animation co.: Loose Moose Dir./Animator: Ken Lidster Animator: Ange Palethorpe Editor: Tim Fulford, Red Square Composers: Nick Amour, Andy Carroll, Amber MusicElvis Presley is in the pokey with James Brown, Willie Nelson and Coolio. "I'm burning in my blue suede shoes," says the King. "This will make you feel good," screams the Godfather of Soul, handing him a can of Brisk. Revitalized, Elvis sings an updated version of "Jailhouse Rock." Final joke: EP and JB make a license plate out of a Brisk can.Agency: Merkley Newman Harty, N.Y. CDs: Andy Hirsch, Randy Saitta, Marty Orzio ADs: Bryan Burlison, Mike Rosen CWs: Scott Zacaroli, Jeff Bitsack Agency prod.: Chris Ott Prod. co.: MJZ Dir./Editor: Victor Garcia Post production/Telecine: The Mill Music: Tombe du CielIn this enchanting spot, people and things go ga-ga over a Mercedes. A man flutters into the air, parking meters throw money at the car, teapots puff their approval, a distinguished-looking couple's eyes joyously pop out and the polka dots on a woman's dress turn into hearts and drift away.Agency: BBDO, N.Y. Chief creative: Ted Sann Sr. ECD: Michael Patti Sr. CD/AD/CW: Bill Bruce CD: Doris Cassar Agency prods.: Gary Delemeester, Maria Amato Music prod.: Loren Parkins Prod. co.: HSI Dir.: Sam Bayer Editor: John Murray, Nomad Music: Rocket Music Composers/ Lyricists: Phil Ashley, Bill BruceIn this action-packed spot, the Dew dudes rewrite the words to Queen's rock anthem, "Bohemian Rhapsody," with hilarious results. Flying cans of Dew zoom past mountain bikers, rock climbers, snowboarders and into the dudes' waiting grasp.Agency: Wieden + Kennedy, Portland, Ore. CDs: Jim Riswold, Hal Curtis AD: Andy Fackrell CW: Kash Sree Agency prod.: Alicia Hamilton Prod. co.: Propaganda Dir.: Dante Ariola Editor: Angus Wall, Rock Paper Scissors Composer: Ren Klyce, Mit Out Sound Music: Soundtree MusicAt a French circus, an elephant lays dying. Suddenly, a group of cyclists rides by. It's Lance Armstrong to the rescue! He gives the beast mouth-to-mouth resuscitation, reviving the creature. Question: "Why sport?" Answer: "Healthy lungs."Agency: Fallon, Minneapolis CD: David Lubars Creative group head: Bruce Bildsten AD: Chris Lange CW: Michael Hart Agency prod.: Damian Stevens Prod. co.: @radical.media Dir.: Errol Morris Editor: Erik Carlson, Assembly Line Music: Yo La TengoAt 5:10 a.m., an alarm clock rings and a girl jumps out of bed fully clothed. Stealthily, she saunters to the barn, where she turns on a spotlight and shines the beam on a sleeping rooster. The bird wakes and, thinking the sun has risen, begins to crow. Tagline: "Stay curious."Agency: TBWA\Chiat\Day, S.F. ECD: Chuck McBride CD: Rob Smiley AD: Lew Willig CW: Scott Duchon Agency prod.: Candace Bowes Assoc. prod.: Lauralee Wunsch Prod. co.: Partizan Dir.: Doug Nichol DP: Joe Zizzo Editor: Doug Walker FilmCore Music: Jonathan Elias, EliasAs he drives away, a man says to his sad-looking dog: "I've got to go out to a lot of stores to get what you like." Cue the Sock Puppet, who sings "If You Leave Me Now." It's another laff-riot ad in a campaign that's developed a life (and a cult following) of its own. Too bad Pets.com had to drink the Kool-Aid.Agency: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, N.Y. CDs: Phil Silvestri, Rich Roth AD: Greg Cerny CW: Sean Looney Exec. prod.: Sidney Rothberg Agency prod.: Dave Evans Prod. co.: Velocity Dir.: Keith Rose Editor: Ian MacKenzie, MacKenzie Cutler Music: KittieA man makes his own CD for the woman in his life. When she comes by for dinner, he plays it. "Let me call you sweetheart. I'm in love with you," sings a voice from the bowels of hell itself. But she digs it and both start grooving to the twisted-metal music. VO: "Philips CD recorder system. Burn it. Play it." Agency: Hill, Holliday, Connors, Cosmopulos, N.Y. CD: David Wecal AD/CW: Ernest Lupinacci Exec. prod.: Deanna Leodas Agency prod.: Will McDonald Prod. co.: Epoch Films Dir.: Phil Morrison Editor: Steve Hamilton, Mad Mad July Composer: Scott Liggett, Alan Ett Music GroupMythic barely describes the William Shatner campaign. Riffing on old rock tunes, Shatner does what he does best—act badly. Improvising on the lyrics of "We Gotta Get Out of This Place," Captain Kirk uses Priceline to find a four-star hotel, getting "red-carpet treatment at shag-carpet prices."Agency: BBDO, N.Y. Chief creative: Ted Sann Sr. ECD/CW: Charlie Miesmer CD/ AD: Rick Midler CD/CW: Wil Boudreau Agency prod.: Sue Petitti Music prod.: Rani Vaz Prod. co.: Hungry Man Dir.: John O'Hagan Editor: Wendy Rosen, Three-Fingered Louie Animation dir.: Andy Knight, Red RoverAfter a man enters a voting booth, a cartoon elephant appears on one shoulder, a donkey on the other. Comically, pathetically, both try to woo his vote. VO: "Not going anywhere for a while?" If this guy lived in Florida, he could have voted for Gore and Bush.Agency: Lowe Lintas & Partners, N.Y. Chief creatives: Lee Garfinkel, Gary Goldsmith Co-CD: Rob Feakins Managing CD: Lance Paull Sr. AD: Hank Kosinski Sr. CW: John Maxham Sr. prod.: Bob Shriber Prod. co.: @radical.media Dir.: Frank Todaro Editor: Brian Durkin, Go Robot Composer: Danny Hulfizer, Elias"Three, 2, 1," says a guy behind a computer. "We're officially open for business." The dot-com's employees nervously gather around the computer, all eyes on the Orders Taken box. The hits come, and the high-fiving staffers celebrate their success. But the orders grow exponentially. How will the e-tailors ship everything? UPS.Agency: Arnold, Boston Chief creative: Ron Lawner Group CD: Alan Pafenbach AD: Tim Vaccarino CW: Shane Hutton Agency prod.: Bill Goodell Prod. co.: Bruce Dowad Assoc. Dir.: Robert Logevall Editor: Paul Kelly, Bug Editorial Music: HooverphonicVisual: reflections of trees, sunlight, clouds and a beautiful woman on a car's hood. VO: "You can't help but fall in love with a color like this: vapor. A new color for a new Beetle." And you can't help but fall in love with this music: "Renaissance Affair" by Hooverphonic.

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Agency: FCB, S.F. CDs: Tom O'Keefe, Matt Reinhard

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