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NEW YORK Old Spice introduced a new After Hours scent to its Red Zone line of deodorant products last week with a campaign created by Saatchi & Saatchi here that promises “smell great longer, stay out later.”
In one spot for the body spray, a dating couple lingers at the front door after a night on the town. As they begin to kiss goodnight, a newspaper whacks the guy in the head. A wide shot reveals it is daybreak, and a newspaper boy is making his rounds.
The
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