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Sawtooth Inventor Not Afraid of Anything
Marc Marsan, president of the Sawtooth Invention Co., Cincinnati, is launching a general interest self-help book, Who Are You When No One Is Looking?, and a Web site based upon some of the tools his firm uses to create marketing ideas.
The Sawtooth Invention Co. is the “idea generation unit” of the Woodbridge, N.J., ad agency The Sawtooth Group.
The book explores in-depth a concept Marsan calls “brain wedgies.” In terms of marketing, these exercises involve “thinking in shocking terms” to create new products, categories or advertising ideas.
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