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To reach young consumers who might have an interest in Data Becker’s MP3 and music-editing software, Adams & Knight has crafted print ads heavy with in-your-face attitude.
Tagged “Play it your way,” ads employ ultra-bright lime, pink and yellow color schemes and headlines rendered as labels taped to CD cases.
One disc is labeled “Puff the Magic Two-Timin’ Ho Bag (The All-Time Greatest Folk & Hardcore Rap Mix),” another is titled “Once, Twice, Three Times a Wack-Ass Hoochie Mama (My Favorite R&B and Urban Hip Hop Hits).”
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