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Temerlin McClain premiered the second round of an advertising campaign for new client Adams Golf over the weekend.
In a television commercial titled “Zig Zag,” the camera takes an aerial view of a golfer trekking back and forth across the links. The spot’s voiceover then intones, “Because the average golf course is 6500 yards, while the average golfer plays more like 8500 yards, straighter is better.”
The voiceover and a final endorsement shot belong to Nick Faldo, a member of the PGA Tour and a six-time winner of major golf tournaments.
The spot further develops the theme, which debuted in initial ads last month.
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