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NEW YORK — To agency executives, Jonathan Miller, named chairman/CEO of America Online last week, is something of a mystery.
While he has e-commerce experience, Miller, 45, is a virtual unknown to the online advertising community. Previously president/CEO of USA Networks’ USA Electronic Commerce/Services and USA Broadcasting divisions, Miller has also done stints at Nickelodeon International and NBA Entertainment.
Still, agency execs, who have urged AOL to become more advertiser-friendly, seemed relieved to finally know who’s in charge.
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