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DALLAS TXU Energy will pay a $530,000 fine for advertising that was deemed misleading by the Texas Public Utilities Commission.
The radio and TV spots that ran from January through April of this year misrepresented the cost of switching electrical service to another provider and implied that consumers who bought energy from TXU would get preferential treatment in line repairs, the TPUC said.
Publicis Mid-America in Dallas created the ads, but a TXU spokeswoman said the utility company was responsible for the content.
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