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NEW YORK Videogame publisher Activision has begun reaching out to agencies regarding its creative account, the client has confirmed.
Activision, based in Santa Monica, Calif., spent just over $25 million in U.S. media last year, per Nielsen Monitor-Plus, and recently parted with independent shop Secret Weapon, which had handled the business for three years [Adweek Online, Nov. 8].
As yet, no outside consultants are involved in the process.
Media duties, handled by Publicis Groupe’s MediaVest, are not part of the review.
Activision
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