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ABC Television has blocked 7Up from running the first spot in its new “Make 7 Up Yours” campaign during the Super Bowl, deeming it inappropriate for a mass audience that is expected to reach some 130 million viewers, sources said.
The 30-second spot, by Young & Rubicam here, features comedian Orlando Jones as a new marketing chief walking down a street, wearing a green T-shirt with the words, “Make 7” on the front and “Up yours” on the back.
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