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DALLAS Following up on the success of last year’s collaboration with eBay, 7Up has launched a second phase of LiquidLoot, a summer promotion that rewards consumers with win codes good for instant online bidding, the client said.
Through August, the Plano, Texas-based bottler will allow consumers to win millions of eBay Anything Points by collecting original codes in specially marked 12-packs and under the caps of two-liter bottles of 7Up, Diet 7Up, Cherry 7Up, dnL, Sunkist Soda, A&W Root Beer and Canada Dry Ginger Ale.
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