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Gaming Centers Expect an Ala., La. or In-state Winner in 2 Weeks
NEW ORLEANS–A Mississippi Coast casino operator is hearing presentations this week by a half-dozen agencies hailing from three Southern states for its $3.1 million advertising account.
Casino Magic Corp., headquartered in Bay St. Louis, Miss., invited six agencies from Louisiana, Mississippi and Alabama to pitch the advertising account of its gaming properties in Bay St. Louis and Biloxi, Miss.
Since early 1997, the account has been held by Zimmerman, Laurent & Richardson in Des Moines, Iowa, which is defending.
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