ATLANTA MGH has added five Papa John's co-operatives to its client roster, the agency said.
The Baltimore shop is now the advertising agency for 15 Papa John's co-ops with the recent additions. MGH said its new pizza franchisees are located in Roanoke, Va.; Charleston/Huntington, W. Va.; Clarksburg/Weston, W. Va.; El Paso, Texas; and Yakima, Wash.
MGH said it was chosen because of its experience working with other Papa John's franchisees. The shop also noted that it has bought more media for the client than any other agency in the country.
"We are extremely proud of our strong relationship with Papa John's," said Andy Malis, president of MGH. "Our familiarity with the business and six-year history with the brand positions us to offer superior service to these and other franchise-based businesses."
MGH said it also serves Papa John's franchisees in Charlotte, Greensboro, High Point and Winston-Salem, N.C.; New Orleans; Jacksonville, Fla.; and Cleveland, Akron and Canton, Ohio.
Billings for all 15 Papa John's co-ops total more than $7 million annually, according to MGH.