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Agencies See Pros and Cons in Closer Relations
AMELIA ISLAND, Fla.-The imbroglio between the American Association of Advertising Agencies and the Association of National Advertisers simmered down last week as the two groups proposed a study of whether ad agencies should become part of the client organization. The study will also look at fostering more cooperation between the two groups.
The ANA floated the idea of agency participation last fall. Burtch Drake, president and CEO of the 4A’s, condemned the idea as a conflict of interest and an attempt to poach members.
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