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TV One is not just a cable network, it's a way to expand African-American culture. BY MEGAN LARSON



50 fast forward

As interactive DVRs hit the U.S. market, are advertisers prepared to take advantage? BY MEGAN LARSON



52 second act

TiVo's fading fortunes turned around after its deal with cable giant Comcast. BY DIANE ANDERSON



54 PHONE FIGHT

Telcos muscle their way onto cable's turf—and operators are pushing back. BY TODD SHIELDS



56 ART TAKES A HIT

A&E finds ratings glory with nonscripted fare. BY A.J. FRUTKIN



62 CHANGE IS GOOD

IPTV's disruptive potential could be a positive force for advertisers and networks.

BY MARK GRAY