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NEW YORK Saatchi & Saatchi has landed global creative duties on Avaya after a review, the Publicis Groupe agency confirmed.
Avaya’s previous global lead agency, Interpublic Group’s McCann Erickson, which worked on the account since 2002, did not defend.
Estimated billings on the business are $40-50 million.
Saatchi’s assignment is broader than McCann had been in the past. It includes advertising—both corporate image and product specific—customer relationship management efforts, and promotional and event marketing. Interactive duties remain at Interpublic’s R/GA.
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