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Pricewaterhouse Coo pers is poised to award an estimated $80-100 million glo bal assignment to rebrand its separate con sulting div ision, sources said.
An ad campaign later this year will introduce a new name for the unit, currently known as PwC Con sult ing. An agency could be selected for that task as early as today.
Final pitches were held last week in New York before a 15-person client panel that included executives from the company’s London office, sources said.
Hill, Holliday, Connors, Cos mopulos handles creative in the U.S.
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